Did you know that 57% of mobile users will abandon your website if it takes more than 3 seconds to load? And 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices?
With the advancement in technology, people want their information and services, and they want them fast. Those businesses that have not yet adapted a mobile friendly site may miss the opportunity to attract customers. Mobile optimization can increase sales, generate more traffic, and boost customer engagement. Not to mention that it will also give you an edge over the competition, too. Want to ensure your website is mobile friendly?
The growing rise of mobile devices over the past few years now shows that approximately 1 in 5 people in the world own a smartphone and 1 in 25 own a tablet. Which means that if your business isn’t effectively catering towards this audience, you risk achieving below 50% of your site’s potential return.
In addition to this, Google has formally recognized the importance of having a mobile friendly website and as of April 21st, 2015, any non-mobile friendly website will be penalized in their search results. This means that even if your webpage is near the top of the search results, if it’s not mobile friendly than its position may start to tumble.
So, why should you invest in a mobile-friendly website?
Considering how important a website can be for any business, big or small, it seems only natural to take the extra care to ensure the website is mobile friendly. Here is just some of the reasons businesses must have a mobile optimized website:
• Boost customer engagement – by optimizing your site for mobile devices. A mobile-optimized site is able to generate almost twice the average traffic per user than sites without mobile optimization.
• Boost sales – not only can mobile optimization enhance your user engagement, it can also influence your bottom line. On average, 51% of website visitors are more likely to do business with an online retailer if it has a mobile site.
• Better brand engagement – when your mobile experience is optimized for functionality and consistency, it fosters trust and affinity with users.
Mobile web design is without a doubt the next big thing, so don’t want until your competitors have become mobile-savvy to implement a mobile strategy into your online marketing, lead the way by trusting Phoenix Technology to get the competitive edge your business needs!